Our Values


Our vision is to be the most trusted tour provider in Iceland to ensure our customers satisfaction. To do so we have brought together in one place what we believe are the very best in bringing all the best to our travelers, tailor-made for you!


We believe in quality and integrity and we know that the success of our work is dependent on us delivering consistently to the highest professional and ethical standards.


We are passionate about Iceland and all of its wanders and we are equally passionate about helping our customers to experience all the best Iceland has to offer. We are passionate about making a difference through developing customer care, and we are determined to enjoy ourselves while doing so.

Our team

We bring together the best possible people in order to offer our travelers experienced experts who share our visions and objectives.


People are at the heart of what we do, and understanding different perspectives and desires enables us to grow, develop and fulfill peoples dream about the perfect vacation.

Visitors Care

We want to build strong relationships with our clients through delivering what we believe is the best according to our client’s expectations and wishes.


We offer our knowledge, experience and understanding, to help our travelers to have the best vacation ever.


Through learning from successes and failures, positive changes will happen every day.

Iceland Forever was established by people who enjoy the fun outdoor activities as well as relaxing and cozy atmosphere. They want to use their experience end education, to help others to experience something spectacular and unique; something they believe can only been experienced in Iceland.

  • Helga Gisladottir
    Helga Gisladottir Managing Director / Agent / Owner

    Helga Gisladottir loves to go hiking on the mountains with Atli, her partner and co-owner of Iceland Forever. Helga also loves the Icelandic horse (who doesn’t) and loves to go riding and enjoy the pure and peaceful Icelandic nature in all its beauty. But when she’s had enough of peace and quietness the beast inside her takes control and because she’s outgoing and loves good company, she organizes adventures trips with her friends. Trips like ATV, River Rafting and whatever gives a good adrenalin kick. Helga has for many years worked in the Tourism Industry so it was only logical for her to study and major in Rural Tourism and Event Management. She is really looking forward to get in touch with you and organize a really adventures trip for you, your friends and loved ones.

  • Heidar Gudnasson
    Heidar Gudnasson CEO / Agent / Owner

    Heidar Gudnason is an experienced traveler who loves the nature and the outdoor activities. Along with Sigrun, his wife and co-owner of Iceland Forever, he has gone to different parts of the World as well as up and down and all around Iceland.

    Heidar is an experienced businessman who decided to turn his wheel around and go back to school and, not to anyone’s surprise, major in Rural Tourism and Event Management. Now he is here hoping to have a chance to share his knowledge in helping you to experience Iceland with all its wonders, and he is sure that he can help you to experience the greatest vacation ever!

We are driven by a vision


Our Certifications

The Icelandic Tourist Board is an independent authority under the Ministry of Industries and Innovation . It’s activities are regulated through the Tourism Administration Act , with the overall authority in the hands of the Minister of Industry.

Still something you want to know?

We always aim to do better, so if you’ve already met us and think we are doing ok, please tell us, and if you think we can do something better, we highly value our customers input, so please be in touch.

Contact Us

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